Ray and Jo started hosting school and kindergarten children for “a day on the farm”. The day would finish with a muesli slice on the hay bales – one of the very first paddock to plate concepts.
Word got out about Jo’s delicious muesli slice and soon the kitchen table could no longer hold all the slice for her orders. Jo’s passion for baking slice became a full-time job.
Our operations became so big that we moved from the farm to Ballarat, Victoria
We received an opportunity to start packaging our products on a large scale and supplied the Sydney Olympic games. They went down a treat!
We were at the forefront of gluten free baking as we believe that everyone should have the opportunity to enjoy our mouth-watering slice. We launched our first ever range of GF products [spoiler alert – they were a big hit]
We built our new home in sunny Delacombe around the corner (still in Ballarat) giving us plenty of room to grow in the future
Fiona (Ray and Jo’s eldest daughter) and her husband James took over day to day running of the business
We started our love of flying – supplying Virgin with our lemon slice. We had no idea how we would produce the volume we promised but we knew we had to make it happen to transform our business – and we did.
…And soon enough, the Flying Kangaroo wanted a slice of our treats on their flights too, which took our business to even greater heights.
We were very proud to achieve BRC accreditation, an internationally recognised standard of food excellence. No mean-feat for a business of our size.
After a rollercoaster year we launched our new look products and packaging giving customers a chance to up their time out treat game
We started our partnership with Australian Red Cross Lifeblood, enabling donors across Australia to indulge after making a donation. Donate. Treat. Repeat.
WOW what a year, and we're not finished yet!
We expanded again! Building a new warehouse right next door in Delacombe (Ballarat).
We created boodles! 🎵 Ooh my goodness they're chocolate, with half the sugar for me. Oh delightfully crispy. Yeah more chocolate for me, Yes I'm feeling oh so free 🎵🎵