Our Team
We are so proud to be an Australian owned and operated business, based right here in country Victoria. Every day, we feel lucky that we get to do what we do. We’re a passionate, friendly team who live to serve our customers and community… and we’ll always make time for slice.
We are fortunate to have a dedicated team that are passionate about slice – from our bakers, packers, warehouse crew and customer support team. Meet a handful of our team members…
Fiona Whatley
General Manager & Second-gen slice fanatic
James Whatley
General Manager
Carmel Barton
Key Account Manager
Jackson Begelhole
Graphic Designer
Rachel Cheyne
Product Development Technologist
Belinda Coutts
Quality Manager
Simon Curwood
Warehouse Manager
Nora Gordon
Brand Manager
Andrea Redmond
Key Account Manager
Russ Scrooby
Operations Manager
Rob Smith
Supply Chain Manager
Lochie Whitaker
Sales Coordinator
Our Mission:
We’re here to spread joy, one treat at a time. We believe life would be a little sweeter if we all took the time to sit down for tea and treats each day. So, we’re giving people the little nudge they need to take a ‘me’ moment, smell the roses and enjoy a slice as often as they can.
Our Values
Enjoyment is Everything
We believe there is joy to be found in everyday moments. We enjoy work, we enjoy treats and we enjoy life! We pursue enjoyment every single day.
The Future Starts Now
We are driven by our vision and draw our inspiration from the potential to make people's lives happier. We are creative and encourage critical thinking and robust discussions; we work hard and have the courage to be bold in our decision making. Leaders must own their role as if the business were their own. They set their teams strategic direction and identify how their role can evolve, contribute, and drive the business forward. We don't believe in standing still.
Authentic To The Core
We believe in authenticity in everything we do, relationships, recipes, taste! We are loyal to ourselves and our customers. We put customers first to give them an incomparable experience; strive to be honest and transparent on all fronts and are accountable. We are true to our promises; we are trusted.
Always Improving
We will deliver the best outcomes in everything we do. We are constantly focused on how to improve. It is everyone's responsibility to find ways to be more efficient and effective.
Community-Minded
We are proud of our story. Every day we are thrilled to connect with our customers, work colleagues, suppliers and community. We know our success is dependent upon the collective.
Agility is our Superpower
We are agile, nimble and move to meet our customers' needs, whilst staying true to our business goals. We value calculated risk taking, collaboration across the business, and thinking outside the square. We have processes in place to ensure our craziest ideas are rigorously tested.