We are so proud to be an Australian owned and operated business, based right here in country Victoria. Every day, we feel lucky that we get to do what we do. We’re a passionate, friendly team who live to serve our customers and community… and we’ll always make time for slice.

We are fortunate to have a dedicated team that are passionate about slice – from our bakers, packers, warehouse crew and customer support team. Meet a handful of our team members…

Fiona Whatley

General Manager & Second-gen slice fanatic

James Whatley

General Manager

Rebecca Niutta

Customer Service & Operations Support

Sue Nicholls


Nora Gordon

Springhill Farm Brand Manager

Alex Antonelli

Relationship Manager

Ben Anstis

Production Manager

Our Mission:

We’re here to spread joy, one treat at a time. We believe life would be a little sweeter if we all took the time to sit down for tea and treats each day. So, we’re giving people the little nudge they need to take a ‘me’ moment, smell the roses and enjoy a slice as often as they can.

Our Values

Enjoyment is Everything

We believe there is joy to be found in everyday moments. And we make a habit of finding it, every single day. We enjoy work, we enjoy treats and we enjoy life! We want to be a force for good in the world and use our influence to make people’s lives better.

The Future Starts Now

We don’t believe in standing still. We work creatively, encourage critical thinking and aspire to be bold in our decision making. We value calculated risk taking, collaboration across the business, and thinking outside the square. We welcome crazy ideas and the courage to keep them coming.

Authentic To The Core

Authenticity is at the heart of everything we do, from our relationships to our recipes. We are loyal to ourselves, true to our promises and accountable at every turn. We put customers first and always strive to give them an incomparable experience.

Always Improving

We’re on a relentless pursuit of perfection and try to deliver the best outcomes in everything we do. We are constantly focused on how to improve, in ways big and small. And we’re all in it together. Each team member takes responsibility for their actions and hunts for ways to be more effective.


We are proud of our story and will always be thankful to our community for helping us thrive. Every day we are thrilled to connect with our customers, work colleagues, suppliers and community. We know our success is dependent upon the collective.