Springhill Farm a New Range
Focus on the bigger picture, back yourself and stick to ‘the plan’. These principles have been front and centre for Ballarat food manufacturer Springhill Farm during COVID-19.
The business has made home-style biscuits and slices since General Manager Fiona Whatley’s parents started it on their local farm in the mid-1980s, before expanding into national markets.
Operations moved to Delacombe 13 years ago, and Fiona and husband James took over management of the business a few years later.
When COVID-19 struck this year, the business was soon hit by its economic impacts, especially in tourism and hospitality.
Springhill Farm products have long been on the menus of Virgin and Qantas, while the company has a strong presence in the accommodation sector.
“It was a bit of a kick in the guts, if I’m being honest. We were hit pretty hard, like many other businesses out there,” Fiona says.
Despite these setbacks, there were some wins. The first was a trend towards supporting local manufacturing among Australian customers. The second was a brand refresh that began in 2019, and which they chose to continue through the pandemic.
The business has made home-style biscuits and slices since General Manager Fiona Whatley’s parents started it on their local farm in the mid-1980s, before expanding into national markets.
Operations moved to Delacombe 13 years ago, and Fiona and husband James took over management of the business a few years later.
When COVID-19 struck this year, the business was soon hit by its economic impacts, especially in tourism and hospitality.
Springhill Farm products have long been on the menus of Virgin and Qantas, while the company has a strong presence in the accommodation sector.
“It was a bit of a kick in the guts, if I’m being honest. We were hit pretty hard, like many other businesses out there,” Fiona says.
Despite these setbacks, there were some wins. The first was a trend towards supporting local manufacturing among Australian customers. The second was a brand refresh that began in 2019, and which they chose to continue through the pandemic.
Originally Published by the City of Ballarat Read the full article here